Coca Col The Business Of Making And Selling Drinks That...

Coca-Cola is in the business of making and selling drinks that people love, but they want to do it in a way that takes care in the world around us by saving natural resources, cutting down on waste and reducing greenhouse gases. Of course this means looking at their own operations, but at the same time at the whole picture from how they source their ingredients, to what happens after a drink gets enjoyed. So they are working with their suppliers to encourage them to save energy, inventing new packaging made from recycle plastic or even plants. In their factories they try to only use the electricity and water they really need, they transport their products in ways that keep down carbon emissions. And they cool their drinks in fridges†¦show more content†¦Coca-Cola has been in doing business for over 129 years and its success and expansion has been thanks to their pioneer business methods from the bottling system, ways of distribution and their marketing strategies. The main r eason this company had been able to stage afloat during all these years is because Coca-Cola believes it’s its own competition. They are always researching and innovating their own products. Also Coca-Cola has a great marketing strategy by being physically in a lot of countries. Every year Coca-Cola designs easier ways for their consumers to be able to reach and purchase its products by distributing its product through vending machines, charity causes, stands, etc. Since 1955, Coca-Cola has been a soda provider to one of the largest fast food chain companies McDonalds. Throughout the years Coca-Cola has learn the key to its expansion is within our own worldwide community. [Coke and McDonald’s, Growing Together Since 1955] In Coca-Cola’s â€Å"Corporate Social Responsibility Report† of the years 2011 Coca-Cola defines sustainability as â€Å" ensure the long-term viability of our business by being proactive and innovative in protecting the environment and be recognized as one of the most responsible corporate citizens by all stakeholder.† A way to reach its objectives is targeting the environment, marketplace, workplace and the community. In 2013, Coca-Cola announced a partnership with U.S Department of Agriculture (USDA) to protect